Key Internal Factors

Weight

Rating

Weighted Score

Strengths

 1. High satisfaction of employee in Yahoo. 

0.05

3

0.15

 2.  Yahoo has a very rich advertising revenue.

0.07

3

0.21

 3. Quick Ratio increases more than 200% during three years.

0.08

4

0.32

 4. Total Revenue has been increasing from 4.6 to 4.9 million.

0.06

3

0.18

 5. Yahoo has a humanization recruitment mode to give applicants a sense of confidence and respect.

0.04

3

0.12

 6. Yahoo has gained many technology patents.

0.03

3

0.09

 7. Yahoo always develops different products and services to meet customers’ needs.

0.12

4

0.48

 8. Yahoo's owns good corporate culture.

0.06

3

0.18

Weaknesses

 1. Yahoo carry out a inflexible working system.

0.04

1

0.04

 2. Yahoo set up a strict quarterly performance appraisal system.

0.03

1

0.03

 3. Yahoo’s marketing lacks of its focus.

0.08

2

0.16

 4. Yahoo's core business has fallen by 11%.

0.15

2

0.3

 5. Yahoo's current human resource structure is very bloated.

0.03

1

0.03

 6. Core business has been shrinking.

0.08

2

0.16